At Lu West (Mengsel Design Limited), it’s our mission to give you a great art experience right from the moment you start browsing the many styles from our fine art collection, to the time that you actually receive your order. As part of your shopping experience with us, we want to ensure you that we protect and respect your privacy and handle all your personal data with care.

We uphold the following principles when handling your personal data:

  1. 1. We collect and store data for these main purposes: 
    a. Packing and delivering your order
    b. Customer service
    c. Improving your user experience 
    d. Marketing
    e. Regulatory requirements
  2. 2. We only collect data that we need for the purposes mentioned above
  3. 3. We delete your personal data when we no longer need it
  4. 4. We don’t sell your data
  5. 5. We keep your data secure

Below you can read more about how and why we collect and store your personal data – and what we do with it.

You can also read about how you can exercise your rights as a data subject with us, e.g. request access to your data.



To handle your order, we need some important information from you. When you order from us, you provide us with your name, address, email, phone number, payment details and, of course, which products you’ve ordered.

When you complete an order, your payment is handled by our payment solutions partners and your order is sent to our warehouse partner. When your order is packed and ready to ship, we share your name, address, email and phone number with our carrier partners to fulfil your delivery.

Our warehouse partner, payment solutions partners, and carrier partners are committed to keeping your data safe.


If you contact our customer service, we will register the personal data that you provide to us. Our customer service has access to all information about your order, so we can help you in the best possible way, whether you have questions about the status of your order, or if you need to return an item. Our customer service is also able to see any previous correspondence with you as this allows us to provide you with better service.


We constantly strive to give you the very best user and shopping experience on our websites. We do that in different ways, but an important part of it is being able to track your browsing on our site. We do that by using cookies. You can read more about cookies here. We also use your browsing behaviour to figure out whether we need to buy more or less stock of certain products. Lastly, we use your browsing data and your orders to recommend you products that we think you might like.


We also use your personal data to create more relevant marketing for you. Overall, we divide our marketing into these types: customer club communication for which you have signed up, push messages in our apps and marketing that is based on your having accepted our cookies. 


lu-west.com has its own newsletter. Through occasional newsletters, you will receive information about offers, new prints, blog updates and more. 


    If you choose to create a personal customer account, you must provide us with your name and email address. You can also choose to give us your phone number and address.

    In your account you can view your shopping bag and your order history. 


    In addition to the above-mentioned processing of your personal data, we use and store your personal data in order to comply with regulatory requirements, e.g. book-keeping regulations.

    Legal basis for collecting and using your personal data

    We collect and use your personal data on the following legal basis:

    1. 1. Our performance of a contract
      - Fulfilment of your order
    2. 2. Our legitimate interest
      - Customer service
      - Improvement of your user experience
    3. 3. Your consent
      - Newsletters
      - Your Account
      - Cookie-based marketing
    4. 4. Our legal obligations
      - Regulatory requirements

    Processing data outside the EU

    For these partners, your data can be handled or stored outside the EU:

    • Google, USA (the data transfer is safeguarded by certification under the EU-US Privacy Shield Framework)
    • Salesforce, USA (the data transfer is safeguarded by certification under the EU-US Privacy Shield Framework and the EU Commission’s Standard Contractual Clauses)


    What are Cookies?
    A cookie is a small text file that’s attached to your computer's hard drive, smartphone or other IT equipment. It enables your computer/IP address to be recognised and information to be collected regarding the pages you visit and functions you implement.

    The first time you visit our website, you’ll see a banner at the top with the statement about our use of cookies. If you don’t want us to use cookies at all, you must deactivate cookies in your browser. However, you should be aware that if you do so, there may be services and functions that you cannot use because they require cookies to remember the choices you’re making.

      Why we use cookies
      lu-west.com uses cookies to give you a better user experience on our website and to remember the choices you’re making when using it, for example choice of country. We also use them to constantly improve the content and functions you encounter on our website. We furthermore use cookies to target our marketing so that it matches your requirements and to generate statistics regarding use of our website.

      Information from cookies may also be used by our third-party advertising agencies and networks so that we can advertise our own or third-party products and services when you visit third-party websites and online services. This is called advert targeting or interest-based advertising. If you want to avoid this type of advertising, you can delete your cookies.

      Third-party cookies
      We create first-party cookies when you visit our site. Third-party cookies are created by other sites.

      lu-west.com makes use of third-party cookies. A third-party cookie is a cookie installed by someone other than lu-west.com, such as other websites that provide content for our site, suppliers of some of our functions on the website, or programmes that we use for analysis.


      If you follow us or interact with us on any of our pages on a third-party social media platform, such as Instagram, Facebook, or Pinterest, information you provide will be subject to the third party’s privacy policy, as well as this privacy policy.


      We only store your personal data for as long as it’s necessary to fulfill the purpose for which they were collected or to comply with regulatory requirements, e.g. bookkeeping regulations in the countries where we operate. When this is no longer the case, the information will be automatically deleted.

      When you are logged in to your personal customer account you can always edit your information.

      You can also submit a request asking us to delete specific information or all personal information we have on you. We will comply with said request unless we are obligated to store the information for regulatory reasons or to establish, exercise or defend a legal claim.


      As a consumer in the EU, your personal data rights are covered by the General Data Protection Regulation (GDPR). This means that your rights as a data subject are the same in all EU Countries.

      You can read more about your various rights below:

      Access right
      One of the most important rights that you have is the right to request access to the data that we have registered on you. In this scenario, we will provide you with a copy of your personal data.

      Right to be forgotten
      Another important right in terms of your relationship with us is that you have the right to be forgotten, meaning you can file a request asking that we delete the data that we have registered on you. We may not be able to delete all the data as we are required to continue to store certain data in order to comply with legal requirements.

      Right to object
      You are entitled to object to the processing of your personal data on certain grounds. For example, you can object to the processing of your personal data for direct marketing purposes, including profiling.

      Right to rectification
      If you believe that the data we have registered on you is inaccurate or incomplete, please let us know and we will make sure to update your information.

      Right to restriction
      In combination with some of your other rights you can also request that we restrict the use of your personal data, e.g. instead of full erasure or during our assessment of your objection.

      Right to data portability
      You can file a request asking us to supply you with the personal data that you have provided to us in a structured, commonly used and machine-readable format and to transmit the data directly to a specific recipient.

      If you wish to lodge a complaint about how we handle your personal data, you can always contact our customer service team. You can also file a complaint with your local data supervisory authority.